Wikipedia would have a solution to its continual funding shortfalls. The message is that if that is what any of us want, we should move over to Yep as soon as we can. New kinds of businesses will appear, creating new forms of content that previously didn’t exist,” claims their website. “With a revenue share model like this, billions of dollars will be paid to publishers. Back in 2019, Ahrefs’ founder and CEO Dmytro Gerasymenko first announced plans to build an alternative search engine that would share 90% of advertising profits with content publishers. Google, and other search engines, keep a bigger share of this advertising income for themselves than they give to the content creators who provide the environments the advertising appears in. Then when we select the sites to visit that our search results have given us, there is often targeted advertising waiting for us.
Much of the advertising appears in Google Search results, and as consumer spending increasingly shifts online, analysts expect advertising budgets to continue to also shift from areas like television and direct marketing into search. More than 80% of it, $147 billion, came from Google’s advertising business, according to the company’s 2020 annual report. In 2020, Google’s parent company Alphabet generated almost $183 billion in revenue. Search engines make money, vast amounts of money, through selling advertising that appears in online content. With a claimed income of $100 million worth of revenues per year from more than 50,000 customers, Ahrefs has been able to invest $60 million in the new search engine Yep without support from any external investors, and claims Yep will ultimately be available in all countries and in most languages. AhrefsBot is the second most active crawler after Googlebot. They can be grouped into four categories: search engine bots, commercial crawlers, feed fetchers, and monitoring bots. Its constant crawling fills its database with new links and check the status of the previously found ones to provide the most comprehensive data, with an updated Ahrefs’ index every 15-30 minutes.Īccording to a recent third-party study of “good bots,” there were 35 that comprised the vast majority of good bot traffic in 2016. Ahrefs claims it visits over six billion web pages each and every day. Its credentials include twelve years of its own AhrefsBot crawling and storing data about the web, compiling petabytes of information about live websites and backlinks, to provide customers with its core product – an SEO online marketing toolset. Singapore-based Ahrefs is no stranger to search. Our founder Epi Luvik caught up with Daria Samokish, the head of global communications at Yep.com’s parent company Ahrefs. Who is behind new search engine Yep? Daria Samokish, head of global communications for new search engine Yep.com The soon-to-launch new search engine Yep.com will run its own search index, make the search experience less biased and more private, and share advertising revenue more generously with content creators.
This is the data on where we go, what we do, say, read, buy, and comment on online.
#YEP CORE ENGINE PLUS#
What many thought was going to be the great leveler of access to information and goods, plus opportunities to collaborate with each other through mass connectivity, has created some multi-trillion dollar corporations that dominate social media channels, ecommerce, the dissemination of news, and fuel marketplaces for surveillance capital. The sharing economy can sometimes seem very inequitable.
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